Wenlock, or 'Wendyville' to use his stage name at the time, had just launched into the chorus of 'When I ruled the world' in Macedonian. Well, it was at that point that the punters gave up. I mean, there was this bald dude in a white vest who just kept on jiving away, but everyone else buggered off to see Lana del Rey.
We were just doing it for him in the end. The duo went their separate ways following the Lovebox debacle, and have kept a low profile ever since. Wenlock briefly dabbled in the pub trade. A couple of years back he teamed up with 70s crooner David Essex to open a moderately successful bar in Islington, but that pairing has now also split.
We recently tracked down Wenlock, to a dilapidated lock-up in Potters Bar. This grainy photo is all we could get before the embittered mascot told us to 'cock off, you media bastards'. The future is perhaps a little brighter for Mandeville. We recently uncovered secret plans for a line of merchandise that would see the erstwhile mascot's effigy in every bedroom.
Described as 'the Swiss army knife of adult toys,' the 'randy mandy' is custom made for both his and her pleasure. It's thought that the soft appliance will go into production in late September and should be in certain specialist shops before Christmas. We can only hope that Mandeville has negotiated a profitable licence fee for the use of his image in this way.
But could the dynamic duo ever reform? You'd have to ask him," says our anonymous mascot. But I'd like to think we might team up again one day. I mean, look at the success of Take That since they reformed. And you've got to admire how the Chuckle Brothers made that comeback with Tinchy Stryder. Maybe one day. Lord Coe, chair of the London Organizing Committee of the Olympic and Paralympic Games, or LOCOG , said the designs were partially created from focus groups of children and families before being handed off to children's author Michael Morpurgo to conceptualize an animated series.
Although the mascots look simple and somewhat bizarre, there was actually a great deal of thought and significance placed into each design characteristic of these two characters. After all, the mascots are an important part of the Olympics' marketing and merchandizing strategy; being they key revenue tools that they are, LOCOG also got some consulting help from commercial partners during the design process. When you first look at them, Wenlock and Mandeville look interchangeable.
They're both one-eyed creatures -- they just have different "hair" styles. The reality is, LOCOG specifically designed each character with a number of ideas and themes in mind. Wenlock is meant to represent the Olympics, while Mandeville is meant to represent the Paralympics.
The motifs associated with each set of Olympic games are embedded directly into the characters' color designs. For example, Wenlock is actually wearing all of the Olympic rings as wrist bracelets. You may also notice that while his body is predominately silver, streaks of gold and bronze flash through his body, symbolizing the three Olympic medals. Mandeville, on the other hand, is designed to reflect the Paralympics icon , which is a combination of red, blue and green ribbons.
Those same crescent shaped colors are reflected in Mandeville's head. Both Wenlock and Mandeville share yellow lights on their foreheads, which act as homages to the famous yellow London taxis. We have created a flexible design that allows you to make the mascot your own, while celebrating what is great about Britain -- our heritage, our culture and our creativity. They are inclusive, because they invite everyone to take part and get involved. Add in the ability for anyone to make fully customizable versions of them, or read their engaging back story, and you've got a pretty good diversion to check out between events.
Iris was one of a multitude of agencies, companies, and even studios including Pixar, among others that responded to the Olympic committee's call for mascot submissions, and made it through a grueling month process -- which was also highly secretive -- before finally winning the commission.
True to Olympic tradition, the characters have characteristics that pay homage their native country: The mascots are made of steel "representing the steel and mining industries in the U. The characters also come complete with a fully-realized origin story -- which "War Horse" author Michael Morpugo formally fleshed out -- in which Wenlock and Mandeville, who are forged from the steel from the last girder to go up in London's Olympic stadium by a soon-to-retire steel worker, and then brought to life by a rainbow.
The legacy of the Olympic venues is also a big theme this year, with plans for many of them to be disassmbled and taken to locales around the world after the Games. The most note-worthy element of the mascots' visual look, the camera eye, is meant to represent the idea of the world watching the games, and, of course, taps into the potentials of viral platforms like Instagram and Pinterest, encouraging young folks to capture their own moments.
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