English Civil War Royalists Headquarters. Vons Corporate Office California. Yves Saint Laurent Headquarters Paris. Fatburger Corporate Office Phone Number. Edwards Communities Corporate Office. Gear For Sports Corporate Office. Where Is Frontier Headquartered B. District Headquarters Of Orissa State. Cosmetics giant Estee Lauder announced Monday it had agreed to acquire the privately held makeup brand Smashbox Beauty Cosmetics.
Estee Lauder also said it liked Smashbox's Hollywood image it was inspired by the needs of makeup artists working on photo shoots and its digital and social media presence. The company — founded in by two great grandsons of legendary Hollywood makeup artist Max Factor — was among the first to post instructional videos on its website about how to achieve various makeup looks.
The acquisition also includes a minority stake in Smashbox Studios, the Los Angeles photo facility the Factor brothers started in On the night of their launch in , a Smashbox PR was allegedly drugged and raped by someone thought to be a friend of the Factors.
No one was charged, however, in the ensuing furore, many beauty editors sidestepped Smashbox and gave it very little coverage. With the beauty industry turning its back on the brand, it struggled to make its mark.
Perhaps with Lauder acquiring Smashbox the industry will move on - the brand certainly seems to have got more coverage over the last year or so.
Our own beauty columnist Sali Hughes, for one, is a big fan of the primers, mentioning two from the range in a recent column on the subject. It's a cheek tint that actually reacts with your skin to turn it a naturally blushed colour.
The gel is clear on application but gradually develops a soft, natural shade.
0コメント